Privacy policy

Last updated 12 October 2026

Who we are

Embark Routes (embarkroutes.com) is an independent website run by a sole trader based in the United Kingdom. For anything about this policy or your data, email hello@embarkroutes.com.

What we collect

You don't need an account to use Embark Routes, and we don't ask for your name or contact details. The places, dates and travellers you enter into the search stay in your browser and are only used to build the results and links on the page.

If you email us, we use your email address and message only to reply to you.

Cookies and analytics

We use Cloudflare Web Analytics, which doesn't use cookies, to count visits. We also use Google Analytics to understand which pages and links are useful, and Google AdSense to show adverts. For visitors in the UK and Europe, Google Analytics and advertising cookies are only set if you click Accept on our cookie banner; if you click Reject (or do nothing), Google only receives basic, cookie-free signals. You can change your choice at any time using Cookie settings at the bottom of every page. Google's use of data is described at policies.google.com/technologies/partner-sites.

Services we rely on

Affiliate links and partner sites

Some links take you to booking sites such as Booking.com, Skyscanner or Rome2Rio. When you click one, that site may set its own cookies and record that you came from us, so we can earn a commission. Their own privacy policies apply once you're on their site. We use Travelpayouts, an affiliate network, to turn some of our links into tracked partner links. Its script loads on our pages and may record that a click came from Embark Routes; see the Travelpayouts privacy policy for details.

Your rights

Under UK data protection law you can ask to see, correct or delete any personal data we hold about you, and you can object to how we use it. Email us and we'll respond within one month. If you're unhappy with how we handle your data, you can complain to the Information Commissioner's Office at ico.org.uk.

Changes

If we change how we use data, for example by adding an email newsletter, we'll update this page and the date at the top.